Business Intelligence Reporting: A Guide to Better Decision Making

In today’s digitally driven business landscape, it is imperative for organizations with an online presence to be well-versed in the fundamentals of business intelligence reporting. Why is this crucial? Enterprises generate substantial amounts of data encompassing various aspects such as…

In today’s digitally driven business landscape, it is imperative for organizations with an online presence to be well-versed in the fundamentals of business intelligence reporting.

Why is this crucial?

Enterprises generate substantial amounts of data encompassing various aspects such as customer behavior, operational efficiency, financial performance, and more. Neglecting to capitalize on this data could result in missing out on valuable insights that can facilitate business growth and improvement.

In the following article, we will delve deeper into the realm of business intelligence reporting, discussing its definition, advantages for your organization, and strategies for successful implementation.

What is Business Intelligence Reporting?

Business Intelligence (BI) reporting is the systematic process of collecting, examining, and presenting data through comprehensible reports tailored for end-users. Utilizing specialized BI reporting tools, data is gathered from a multitude of sources, and subsequently transformed into an accessible and visually engaging format, such as dashboards, charts, and graphics.

By offering actionable insights, BI reporting enables organizations to make informed, data-driven decisions that promote business expansion. Moreover, it serves as a crucial means for monitoring business performance, identifying potential areas of concern, and uncovering opportunities through the recognition of key trends.

Benefits of Business Intelligence Reporting

Data is power, and using it correctly can transform your business into a more efficient and powerful organization with competitive superiority. 

Here are a few ways in which you can improve your company’s performance by implementing BI reporting: 

BI Improves Data Analysis Through Visual Presentations

Business intelligence reporting employs visual illustrations to effectively communicate pertinent information to users and stakeholders. The primary objective of these presentations is to inspire actions that facilitate business growth. By utilizing visually engaging and easily comprehensible aids, the interpretation process is streamlined for the audience.

BI Helps You Make Informed Decisions Faster

When it comes to understanding information, we humans are way better with visuals than other ways of presenting data. That’s where business intelligence reporting comes in, offering easy-to-digest visual representations that help users and stakeholders make decisions faster.

Plus, who wants to spend ages reading lengthy reports? With business intelligence, you can analyze entire datasets in a much more compact format, saving you heaps of time.

BI Can Increase Business Efficiency 

Business intelligence reporting is also a game-changer when it comes to making your business run more efficiently, and here’s why: First off, having data neatly organized and presented means you can spot and fix problems way faster than waiting for a tech whiz to sift through all those datasets.

And the second cool thing? BI software lets you automate several tasks, cutting down on the chance of making errors and giving you more time and resources to focus on other aspects of your business.

BI Helps You Stay Ahead of the Curve 

By using business intelligence reporting, you’ll gain actionable insights into market trends, how your clients behave, and how your business is performing. This gives you a solid edge over the competition. Plus, you’ll be able to spot new business opportunities faster than your rivals, putting you one step ahead in the game.

BI Can Improve Your Financial Management

With business intelligence reporting, you’ll also find that managing your resources and making smart financial choices gets easier. These tools and techniques give you real-time, in-depth information on your financial metrics like revenue and expenses. That means you’ll always have the latest and most accurate data at your fingertips!

Types of Business Intelligence Reports


Dashboards are a type of business intelligence report that relies on the powerful role of visualization. A good chunk of human communication is visual, as such, dashboards are a popular choice in data presentation because they make data analysis more digestible. 

This business intelligence reporting approach provides an overview of key performance indicators (KPIs) using visual representations on a single screen. These representations can go from charts and graphics to interactive experiences where users and stakeholders can examine the data to a greater extent. 

Dashboards are helpful tools, as they improve everyday decision-making processes by providing real-time information on relevant KPIs, allowing you to act to fix issues and increase business performance. Furthermore, dashboards can improve team collaboration and save you time.

Ad-hoc Reports

Ad-hoc reports are one-time, rapid-response reports that answer unexpected or occasional questions that have not been addressed in standard reports in business intelligence. As the name suggests, users create these reports on an as-needed basis. 

In situations where unanticipated questions arise after thoroughly examining standard reports, ad-hoc reports are the solution. 

This BI reporting process stands out as being more flexible. Ad-hoc reports do not have to rely on templates, so users can quickly create them while still providing useful, real-time insights. That helps businesses make informed decisions faster, proving advantageous when dealing with fast-changing trends. 

Because their flexible nature allows users to include only relevant metrics and KPIs, they provide a funneled view of business performance. 


Scorecards are a type of Business Intelligences reporting that monitors key metrics and KPIs toward the goals and objectives of a company. The metrics and KPIs are usually linked to strategic objectives so business managers better understand whether their efforts are successful.

Scorecards focus on long-term decision-making by analyzing the performance of different areas of the business over time. In order to assess whether a business is successfully achieving its goals, the scorecard approach provides insightful periodic snapshots rather than real-time performance monitoring. 

By comparing progress against objectives, scoreboards help businesses pinpoint areas for improvement. Furthermore, using scorecards helps ensure the organization works towards the same goals and allows companies to identify the departments that need improvement. 

Predictive Analytics

This type of business intelligence reporting focuses on what is going to happen rather than what is happening. Predictive analytics focuses on forecasting future business trends and mitigating risks based on insights from past events. 

Predictive analytics uses statistics and machine learning techniques to examine past data that then serves as the basis for the predictions. 

Predicting future events related to market trends and potential risks is a powerful tool for decision-making. Additionally, predictive analytics makes way for proactive approaches, in which businesses can address potential issues before they occur and, at the same time, stay ahead of the curve. 

Steps for Creating Effective BI Reports

If you want to really take advantage of a business intelligence reporting strategy, it is important to create meaningful business intelligence reports that include detailed information and actionable insights.

The following 5 steps can help you generate powerful, focused reports in business intelligence: 

Step 1: Define Your Goals

The first step is to ask the right questions about what you want.

What challenges is your business facing? Where can you improve? How can business intelligence reporting help you tackle these issues?

Next up, decide which metrics you want to keep an eye on, and set some bold (but doable) goals for each one.

Asking questions like these—about the answers you are after, the data sources and types, and the metrics you need to track—will help you set goals and generate focused, relevant business intelligence reports that fuel your organization’s growth and success.

Remember, keep those questions on point, specific, and, most importantly, actionable!

Step 2: Gather Your Data

After step one is complete, it is time to get the material needed to begin the improvements. That means it is time to begin collecting data.

Good business intelligence reports need good data. If you want answers to your questions from the previous step, you can only get them if you give the machine its fuel (data). So pull all relevant data from your data sources.

Organization’s can collect data from several sources. Below is a list of common data sources:

Customer data: This includes data about customer demographics, purchasing behavior, preferences, and feedback.

Sales data: This includes data about sales volume, revenue, and profitability.

Website and social media data: This includes data about website traffic, user behavior, and engagement on social media platforms.

Financial data: This includes data about budgets, expenses, and financial performance.

Operational data: This includes data about inventory, supply chain, and production processes.

Employee data: This includes data about employee demographics, performance, and compensation.

Marketing data: This includes data about marketing campaigns, advertising, and promotions.

As part of this step, it is important to explore whether to leverage a data warehousing solution. This blog post provides a breakdown of what to consider as you explore this option.

After you collect your data, scan it and make it relevant. In other words, clean your data: make sure you only keep data that is accurate, complete, and relevant to your goals. Remove incomplete, unnecessary, and inaccurate information, as that might compromise the quality of the data analysis and, consequently, the report. 

Step 3: Analyze Your Data

Now it is time to analyze and interpret the data in your report. By using analytics tools, methods, and techniques, you can start examining your data and look for pertinent patterns or trends that can take you to potential solutions for your business. It is important to keep an eye out for outliers – data points that present vastly different values from the rest. They can reveal significant disruptions in a pattern and distort the final results of your analysis. 

Step 4: Visualize Your Data

With your goals set and your data collected, analyzed, and organized, it’s time to present it in an easy-to-digest format. Making data visually appealing ensures that everyone, from users to stakeholders, can understand it—not just the tech-savvy folks.

Use data visualization tools to display your data in a more engaging and attractive format. Pick the most fitting visualization style, and emphasize key sections like titles, subtitles, and main insights.

Tableau and Microsoft Power BI are two of the most popular data visualization tools. This blog post provides a comprehensive breakdown of what they are, and how to determine which tool is the right fit for your organization. Below is a list of additional data visualization tools to consider:

Don’t hesitate to add interactive elements to your presentations. They can boost engagement and interest, giving users the chance to dive deeper into the data.

Step 5: Share Reports

At last, you reach the point where you can share the report with your audience, be it your team within the company or with external stakeholders. .This step consists of distributing your report and gathering feedback. Choose the best channel for distribution and if applicable, provide some context when sharing the report. 


Business intelligence reporting is all about gathering and analyzing data in formats that are easy to understand. It is a helpful strategy for businesses, as it enhances data analysis, streamlines decision-making, boosts efficiency, and more.

There are various types of BI reporting, including dashboards, ad-hoc reports, scorecards, and predictive analytics. To make your reports really pack a punch, it is important to set clear objectives, collect and analyze the right data, visualize it in an appealing way, and ultimately share the reports with your target audience.