Background
Headquartered in Seattle, Washington –360° Hotel Group develops, owns and operates branded and independent hotels. These include the Hampton Inn & Suites by Hilton in Lynnwood, the Best Western plus Navigator Inn & Suites in Everett, the independent Hotel Nexus in Seattle North, and the upscale extended stay Staybridge Suites in Mukilteo in the Seattle, WA area. test
Challenge
360° Hotel Group is no stranger to data. With the addition of the recently opened SpringHill Suites and TownePlace Suites by Marriott in Bellingham, the family owned 360° Hotel Group knew that they needed to maintain their position as a leading hospitality company in the northwestern United States. Senior management relied on their existing Financial and CRM system to generate reporting that was inefficient and lacked the analytical depth to help them make informed decisions. Realizing their analytics and reporting infrastructure required a makeover, 360° Hotel Group reached out to Alphabyte Solutions for a 21st-century solution to their problem.
Fix This For Us!
360° Hotel Group’s issues could be summarized as follows:
- Creating standard reports is inefficient and time-consuming
- Financial and Operational results are not available in real-time
- Leveraging custom KPIs beyond what the enterprise solution offers is not possible
- Comparative period-over-period and results-over-budget analysis do not exist
- Presenting financial and operational results in the form of customized charts and graphs is challenging
3 Tier Solution
To provide 360° Hotel Group, with a customized 360 degree view of their data – we took a 3-tier approach.
A Bird’s Eye View
We gathered their ERP data and made it readily accessible. This allowed their corporate and hotel leadership teams to have access to key hotel metrics and data that is refreshed daily.
Financials
With the automation of financial reporting, number crunching was no longer part of the equation! As an industry that relies heavily on data, with a single click 360° Hotel Group now had access to their weekly, monthly and annual trends with the Financial Dashboard. This access allows 360° Hotel Group to analyze data and make better strategic decisions that affect performance.
Operations
Having a complete view of their data coming from their hotels, consolidated into one place, ranks first in satisfaction for hotel management – okay – maybe second to consistently yielding positive YoY’s. This was achieved with the Operations Dashboard. Everything, Consolidated, One Click.
A Success Story
All in all, 360° Hotel Group now has the ability to gain meaningful insights and answer complex questions about all aspects of the business in a timely and informed fashion. In addition, their Power BI powered analytics solutions allows them to create their own reports and visualizations without the need to rely on overwhelming man power or expensive third-party consultants.