Mail promotions can be tricky, and companies can often struggle to determine where to direct mailer promotions.

Mailsmart alleviates this struggle by utilizing AI technology to determine your optimal Mailer List — based on who is most likely to spend the most amount of money by receiving a promotion.

Given certain parameters, such as discount percentages or the month of the campaign, MailSmart predicts the uplift of a discount campaign and recommends which leads are going to generate the largest spend.

Self-learning Technology

MailSmart AI technology identifies a series of attributes that are most significant in determining the likelihood of customer conversion in a Direct Mailer campaign. The significance of each attribute is sensitive to changes in customer behavior.

Quick Customer List Generation

Choose key parameters and generate an optimal list of customers for your direct mail campaigns.

Analyze Results In Real-Time

Access key campaign metrics. Conversion data, expected uplift, and target customer profiles are available at your fingertips.

Shopify Connector

MailSmart automatically connects with your Shopify Store, retrieving data about your past customer behaviour to drive insights.

Technologies used

  • Azure
  • Microsoft SQL Server
  • Python
  • Random Forest
  • Serenity
  • .NET Core
  • TypeScript
  • HTML
  • CSS