Trusting Your Data – What You Need to Know

From data visualization and profiling to validation and audits, learn about the various methods that can be used to identify and resolve data issues.


A common issue our clients have faced is a lack of trust in the integrity and quality of their data assets. If end-users and stakeholders begin to doubt the accuracy of the data they are presented with, it takes time and effort to regain their trust. That is why identifying data issues and addressing them early on is a critical step in an organization’s data journey.  

There are several methods that can be used to identify data issues:

1. Data visualization: By visualizing the data, you can easily identify patterns and anomalies that may indicate issues with the data. For example, if you see a sudden spike or dip in a time series plot, it could indicate a problem with the data.

2. Data profiling: Data profiling involves analyzing the data to understand its characteristics, such as the data types, value distribution, missing values, and so on. Data profiling tools can help you identify issues such as incorrect data types, missing values, and outliers.

3. Data cleansing: Data cleansing is the process of identifying, fixing, or removing invalid, incomplete, or inconsistent data. Data cleansing tools can help you identify and fix issues such as incorrect data formats, duplicates, and inconsistencies.

4. Data validation: Data validation involves checking the data against a set of rules or constraints to ensure that it is accurate and complete. An example is ensuring that all email addresses are in the correct format or that all values are within a certain range.

5. Data audit: A data audit is a systematic review of the data to identify any issues or inconsistencies. Data audits can be conducted manually or with the help of automated tools.

Overall, the best approach for identifying data issues will depend on the specific needs of your organization and the nature of the data you are working with.

Data Validation

There are several methods that can be used for data validation:

1. Syntax checking: Syntax checking involves checking the data to ensure that it is in the correct format and meets certain syntactic rules, such as the correct number of digits in a phone number or the correct format for an email address.

2. Range checking: Range checking involves checking the data to ensure that it falls within a certain range. For example, you might check that a temperature reading is within a reasonable range for the location where it was taken.

3. Cross-field validation: Cross-field validation involves checking the data to ensure that it is consistent across different fields or records. For example, you might check that the zip code and state listed in one field match the city listed in another field.

4. Check against a known list: You can check the data against a known list of valid values to ensure that it is accurate. For example, you might check that a product code matches a list of valid product codes.

5. Check against external sources: You can also check the data against external sources, such as a reference database or a web service, to ensure that it is accurate.

6. Use of data quality tools: There are also several data quality tools that can be used for data validation, such as data cleansing tools, data profiling tools, and data quality assessment tools. These tools can help automate the process of identifying and correcting data issues.

Data Cleansing

Below are some common methods for data cleansing:

1. Data normalization: Data normalization involves standardizing the data to a consistent format, such as converting all dates to a uniform format or standardizing the spelling of words.

2. Data deduplication: Data deduplication involves identifying and removing duplicate records from the data.

3. Data standardization: Data standardization involves mapping the data to a standardized set of values, such as mapping different spellings of the same word to a single standardized spelling.

4. Data enrichment: Data enrichment involves adding additional information to the data, such as adding geographic coordinates to a list of addresses.

5. Data imputation: Data imputation involves filling in missing values in the data using a variety of techniques, such as using the mean or median value of the data or using a machine learning algorithm to predict the missing values.

6. Data scrubbing: Data scrubbing involves identifying and correcting errors or inconsistencies in the data. This can include correcting spelling mistakes, standardizing formatting, and so on.

Data Audit

Here are some steps that can be followed to complete a data audit:

1. Define the scope of the data audit: Determine which data sources and systems will be included in the audit and define the criteria that will be used to evaluate the data.

2. Gather the data: Collect all the data that will be included in the audit and ensure that it is in a format that can be easily analyzed.

3. Analyze the data: Use a variety of techniques, such as data visualization, data profiling, and data quality assessment, to identify any issues or inconsistencies in the data.

4. Document the findings: Document all the issues and inconsistencies that were identified during the audit, along with any recommendations for addressing them.

5. Create a plan to address the issues: Develop a plan to address any issues or inconsistencies that were identified during the audit. This may involve correcting the data, implementing new processes to prevent similar issues in the future, or updating the data governance policies and procedures.

6. Implementation: Put the plan into action, making any necessary changes to the data or processes to address the issues identified during the audit.

7. Review and monitor the data: Regularly review and monitor the data to ensure that it is accurate and consistent and to identify any new issues that may arise.

Overall, it is important to approach a data audit in a systematic and thorough manner and to involve relevant stakeholders throughout the process.

Ongoing Monitoring 

Identifying data inconsistencies and ensuring data integrity is an ongoing process. Organizations should actively monitor their data and maintain a high standard.

1. Regularly review and analyze data: Regularly reviewing and analyzing data can help identify any errors or inconsistencies that may not be immediately apparent.

2. Establish data quality standards: Establishing clear data quality standards can help ensure that data meets certain criteria and can make it easier to identify issues when data does not meet those standards.

3. Implement data governance policies: Data governance policies can help ensure that data is accurate, consistent, and up to date and can help identify any issues that may arise.

4. Monitor data quality regularly: Regularly monitoring data quality can help identify any issues or trends that may not be immediately apparent and can help ensure that data remains accurate and consistent over time.

If you have additional questions about identifying gaps in your data and addressing them, feel free to contact our team for a free consultation.