A successful ecommerce website integrates ecommerce analytics in its management. Ecommerce analytics tools have the power to improve your website and gain the attention of new, loyal customers.
Here, we will explore the best ecommerce analytics tools available and how you can use them to gain valuable insights into your online store’s performance.
Benefits of Ecommerce Analytics Tools
How do ecommerce analytics play a part in giving your business a boost?
Analytics tools take care of a complex part of ecommerce analytics: gathering and analysis of the large amounts of data generated. And as they collect information from every part of your website, they play a significant role in bettering your business performance.
Valuable Audience Insights
Analytics tools collect a wealth of information about your visitors, such as demographics, website interactions, and purchases. This data gives a clear understanding of what customers think of your website as well as what they might have expected to find.
Additionally, collecting and analyzing comprehensive data through analytics tools can help you develop better, targeted marketing campaigns. Visitor data is especially relevant when it comes to optimizing marketing efforts.
Enhanced Website Performance
These tools can also provide useful information about website performance, such as page load time, time spent on a page, and customer conversion rates. Using this data, you can more easily detect areas that need improving to optimize your website performance and customer engagement.
More Profitability
As you gather large amounts of in-depth information about your visitors and customers, your website, and your sales, you become increasingly equipped to make the right decisions for your business – the ones that bring in more profits.
Top Ecommerce Analytics Tools
Google Analytics is a free web analytics tool that analyzes key metrics and provides valuable insights into your website performance. It is the most widely used tool for ecommerce websites.
This ecommerce software collects comprehensive data related to your business. Using Google Analytics, you can track your visitors and their interactions with your platform, the performance of your marketing campaigns, the origin of your traffic, and your overall sales.
Plausible.io is a web analytics software that stands out for its privacy-friendly nature. Plausible does not gather nor store personally identifiable information about visitors. The data is in aggregate, and you, as the business owner, get actionable data that allows you to do a simple analysis of the visitors and improve your website.
This analytics tool provides businesses with critical metrics, such as page views, traffic, time spent on site, and bounce rate.
Mixpanel is a powerful customer analytics tool that gives you helpful insight into customer behavior. It allows you to see how your customers interact with your platform, including which pages they visit, the time they spend on each page, and what actions they take.
With Mixpanel’’s advanced segmentation feature, you can divide your audience into groups and thus get detailed information on their behavior.
Adobe Analytics is a web analytics tool that tracks ecommerce analytics metrics related to the performance of your website and customer journey, such as engagement and customer conversion rate.
By analyzing data on users’ preferences, Adobe Analytics is an effective solution for marketing and overall business performance improvement.
This cloud-based analytics tool collects and centralizes data from different sources, which are complex but essential tasks in website performance measurement.
By pulling data from varied sources, Supermetrics can show you which channels and marketing campaigns significantly impact your conversion rate and revenue.
By collecting real-time data about customer behavior and feedback, Woopra helps you improve your website user experience.
This customer analytics tool collects data from different areas of your website and uses them to create a complete customer profile. This holistic approach can help you convert and retain customers and reduce your cart abandonment rate.
Kissmetrics is another popular analytics tool that focuses on user behavior. It analyzes how your customers interact with your site and what actions they take, such as completing a purchase or abandoning the cart.
Kissmetrics is an extremely helpful tool because it analyzes your conversion funnel, allowing you to detect at which stage you lose potential customers.
Different Types of eCommerce Analytics Tools
There is an immense ocean of data generated by ecommerce analytics. For that reason, it is necessary to segment the data according to its nature. This simplifies the analysis and interpretation of the information.
Here are the relevant types of ecommerce analytics tools for every online business.
Web Analytics
Web analytics tools track and report on website performance, including traffic, sources, and conversion rate. This type of tool provides information about the website activity and, at the same time, gives you valuable insights into what needs improvement.
Conversion Rate Optimization Tools
This type of ecommerce analytics tool can help you increase your conversion rate. It collects comprehensive data that shows what is missing in the conversion process and presents you with solutions – changes to the website or the checkout process, specifically.
Heat Mapping Tools
As the name suggests, these tools create a heat map to show where website visitors spend more time and click. They overlay the map over the website and use different colors to pinpoint the areas of interest.
A/B Testing Tools
A/B testing tools rely directly on customer opinion to create the best website. This type of tool develops multiple versions of a website and puts them to the test to see which one performs best, that is, to see which one results in the highest conversion rate.
User Flow Tools
User flow tools are focused on the user journey. They track each visitor’s steps that lead to the completion of a task, to understand how they interact with the website elements. Then, the tool provides a visual representation of the data collected.
Data Visualization Tools
This type of tool is designed to simplify the analysis of the data generated by ecommerce analytics. It helps businesses interpret the huge amounts of data they collect and, simultaneously, provides valuable insights into business operations and performance.
Choosing the Right Ecommerce Analytics Tool for Your Business
There are plenty of ecommerce analytics tools, so how can you know how to choose the right ones?
Choosing the best-suited ecommerce analytics for your business depends on your goals, needs, and budget.
If you are looking for comprehensive software that provides a wealth of data about website traffic, conversion rates, etc., with little investment, Google Analytics is a suited choice.
If you are focused on your customers’ behavior and needs, Mixpanel or Kissmetrics may be the better option. And if you are adamant about choosing a privacy-friendly tool, Plausible.io meets your criteria.
In conclusion, using the right ecommerce analytics tool is essential for any online store. Tracking your website’s performance and having a good grasp of your customers’ behavior is a great way to improve your ecommerce platform with data-driven, informed decisions.