Areas of Expertise

Power BI Development & Administration

Tableau Visualization

SQL & Database Analytics

E-Commerce Analytics

ROAS/ROI Attribution Modeling

LTV Forecasting & Prediction

Microsoft Dynamics 365

Financial Reporting & Reconciliation

Notable Achievements & Recognition

  • Developed forecasting models with 98% accuracy for predicting customer lifetime value
  • Automated 25+ dashboards for enterprise-level reporting
  • Led data reconciliation project that balanced financials to the penny
  • 10+ years delivering business intelligence solutions
  • Co-founded Parlawatch AI for civic technology innovation

Client Testimonials

“I had the pleasure of working with Ahmad during my time at Annmarie Skin Care. He played a crucial role in our E-comm business analysis, particularly through expertise in attribution modeling, Power BI reporting, and data analysis. Ahmad’s understanding of customer journeys is exceptional. He expertly applied various models to understand the effectiveness of our marketing channels and optimize budget allocation… resulting in a significant improvement on our ROAS and LTV. I wholeheartedly recommend Ahmad’s work, his professionalism and dedication to his craft are top tier.”

Leah Edun, Marketing Director

“His thoughtfulness, knowledge, and holistic consideration of the business’s needs allowed him to consistently produce accurate analytics and reporting for the organization. His thoroughness brought to light many data issues over the years, allowing the organization to enact stricter rules surrounding our collection of accurate data, leading to even better results over time… I’d consider it an honor to have the privilege of working with Ahmad again in the future.”

Brandon Farber, Senior Full-Stack Engineer, VShred

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